Diamonds Do Good
Thank you for helping!
We are proud to say that thanks to our amazing customers, we have been able to contribute to Diamonds Do Good.
We take pride in knowing that every purchase made in our stores will help us help others through this program.
Originally named the Diamond Empowerment Fund, Diamonds Do Good was founded in 2007 by members of the diamond industry with the goal of supporting programs that develop and empower people in natural diamond communities and sharing these stories of positive impact.
Diamonds Do Good is a global initiative with the goal of digitally showcasing the good works the diamond industry is doing worldwide through the Diamonds Do Good website and associated social media channels (Facebook, Twitter and Instagram). This has lead to many notable names backing DDG, such as:
Vanessa Hudgens, Jay-Z, David Oyelowo, LL Cool J, Leslie Baker, Reid Scott, Terrell Owens, Phyllis Smith, and Bill Clinton to name a few!
The "5th C"
You may have heard of the 4 Cs of diamonds: cut, color, clarity, and carat. But what about the "5th C?"
Watch the video below to find out more.